Urban Decay: New Formula Eye Shadows and Custom Palette

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Anyone that is already a fan of Urban Decay eye shadows already know that overall it is a great brand with amazing pigmentation and blendability. When UD announced that they upgraded the formula it made many users curious about what changes could be in store. According to UD, the new formula uses their Pigment Infusion System™ that promises to give great color payout, no sparkle fallout ( a complaint that some of the glitter colors often had), and “velvety, suede-like smoothness and blendability” in 68 shades. So I headed out to purchase a few new shadows to see how they lived up. At this time I also stumbled upon the UD Build Your Own Palette, which I will discuss later.

All of my previous UD shadows were purchased via collections (Naked, NAKED 2, Book of Shadows, etc) so this was the first time that I had purchased singles. The Naked 2 palette was created using the Pigment Infusion System™, so I already had an idea of the feel of the new formula on neutral colors. The 3 colors I picked up were (from L to R) Radium, & Peace, and Last Call.

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As UD stated, the shadows are velvety smooth and extremely pigmented. They are smoother than the old formula, but I wouldn’t run out to repurchase colors I already own unless it was time to re-up. The new formula is great but there is little noticeable difference to justify abandoning what you already own. The new formula does tend to wear longer without using a primer, but otherwise you get the same wear. As you may have noticed, I did not get any glittered colors so I can’t say if glitter fall out is truly gone, but when I go for my next haul I will make sure to pick up one or two to test out.

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Overall, UD lovers won’t be disappointed in the new formula, but they don’t have to rush out to get any shades they already own.

As I previously mentioned, I also picked up the Build Your Own Palette set (shown in the pic at the beginning of this review). For $18 (the same as it costs to purchase one single shadow) you get the palette, an exclusive highlighter shadow in Walk of Shame already inside, and a shadow brush. The palette holds up to 6 shadows and also has a large mirror. The casing is aluminum and may be considered a little bulky to some versus a slim casing such as those that you can get for MAC custom palettes. The front and back of the casing feature a funky artwork design. You can easily pop your eye shadow singles out of their original case and snap it into this palette, although some people that own the old token singles have stated that those fit a little tighter in this palette and aren’t as easy to pop back out of the palette.

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There are a  few negatives to this palette. If you need more than one palette to accommodate your collection you will end up with multiple Walk of Shame shadows. The color is ok, but may not be something that everyone will be fond of due to it’s matte finish. Since it comes already in the palette you don’t have the option of choosing a different “freebie” in it’s place. Hopefully this is something that will change in the future. Also, since it only holds 6 shadows if you have a large collection you will need to purchase multiples or you will need to swap colors out when necessary. This may or may not be a deal breaker.

Overall, for UD fans that have been waiting patiently for UD to offer a customizable palette option this is definitely a plus. There is room for improvement (palette size options, a choice in the included shadow or an option to purchase without one for a cheaper price), but it is definitely a step in the right direction.

Do you have this palette or have any plans to purchase? Share your comments and let me know what you think!

2 thoughts on “Urban Decay: New Formula Eye Shadows and Custom Palette

  1. I can’t wait to try them out. Great post. Please check out my blog if you have a chance.

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